Categories
in which to investigate a need for change
Mission: Compelling
purpose, value added to society, prime customers
Identity: Public image,
reputation, style
Vision: Shared vision
of the future, desired end states
Strategy: Business concept
and framework for alignment of means
Relationships: Markets,
customers, alliances, sponsors, stakeholders
Core Capabilities: Essential
for competitive advantage
Systems: Technical and
management processes
Structure: Design of
social systems to get work done
Culture: Behavioral
norms and patterns, values, rituals, heroes
People: Finding, developing,
and utilizing self-respecting people |
